The assessment period runs October 1 – December 19, 2025; growers complete the SOA Standard in the Cropwise™ Sustainability app and receive regional benchmark insights.
St. Croix Falls, Wisconsin – The Potato Sustainability Alliance (PSA) has opened the 2025 PSA Program on-farm assessment, which runs from October 1, 2025 through December 19, 2025. Through the PSA Program, potato growers across North America assess and improve their production practices using the Sustainable Outcomes in Agriculture (SOA) Standard, enabled by Syngenta’s Cropwise™ Sustainability app. Participants receive a community benchmark report with insights from other potato growers in their region to help guide continuous improvement.
“The PSA Program is designed with growers, for growers,” said Natalie Nesburg, PSA Program Manager. “Using an outcomes-based standard inside an easy-to-use app, growers can document what they’re already doing well, identify practical next steps, and clearly communicate progress with their customers, partners, and communities.”
The On-Farm Assessment
Growers complete the SOA Standard, an outcomes-based framework that evaluates six key areas of farm sustainability: Optimal Production, Water Impact, Soil Health, Biodiversity & Habitat, Human & Animal Health, and Community Leadership. PSA has customized the assessment to simplify and streamline data-sharing with value chain partners and provide industry specific reports that support continuous improvement. Results are summarized and shared with participating growers and partners to inform action, while national-level insights are published and available on the PSA website [2024 assessment report].
- Enroll in the PSA Program and follow the Grower Guide & Checklist – nearly 500 growers from across North America are leveraging PSA to tell their sustainability story.
- Download the Cropwise™ Sustainability app and login.
- Select PSA as your sustainability partner.
- Complete the assessment and choose how to share your responses with value chain partners.
- Review your results and personalized insights.
Why Assessments Matter
PSA’s annual on-farm assessment provides potato growers and supply-chain partners with a standardized, outcomes-based view of on-farm practices and progress – supporting practical improvements on the farm, while strengthening transparency and resilience across the industry.
“Every year, this assessment gives us a clearer picture of the progress potato growers are making collectively and the challenges we still need to tackle together,” said Natalie Nesburg, PSA Program Manager. “By participating, growers aren’t just completing a survey – they’re telling their own potato sustainability stories, contributing to healthier waters and soils, and ensuring the potato industry remains resilient and competitive well into the future.”
Key Dates
- Enrollment & assessment window: October 1 – December 19, 2025
- Grower onboarding webinar: October 2, 2025, 12-1:30 PM CT – view recording here: https://us06web.zoom.us/rec/share/dPDjB_tV3n6O0k3SStoRZCIdvVGudQbNu-wYrhV_F9Lu-eSBmvoce27lruye_3ve.K540GB10xVeTyGlz
Who Should Participate
All potato growers in North America can participate in the PSA Program and complete the annual on-farm assessment at no cost. Growers who supply PSA member buyers and value-chain partners are especially encouraged to participate. Processors and allied partners can contact PSA to coordinate grower participation and data sharing that supports mutual sustainability and sourcing goals. Participation is free of charge.
How to Get Started
Enroll in the PSA Program and follow the Grower Guide & Checklist to complete the assessment.
To learn more, visit: potatosustainability.org/on-farm-assessment
See the powerful results behind potato sustainability in action. Download the 2024 On-Farm Assessment Report here: https://potatosustainability.org/the-psa-program/
About Potato Sustainability Alliance
The Potato Sustainability Alliance consists of growers, supply chain partners, non-profit organizations and advisors working together to improve the economic, environmental and social aspects of potato production in the United States and Canada. In conjunction with our partners, we support the identification and adoption of sustainable production practices and meet consumer and market expectations by benchmarking the farm level sustainability performance of potato production.
For more information about the Potato Sustainability Alliance and its members, please visit potatosustainability.org.
Questions and inquiries regarding this information can be directed to PSA communications lead, Courtney Rude Lamie at courtney@potatosustainability.org.