VISION
To be the recognized leader in advancing potato sustainability.
MISSION
We work at the intersection of farmers, businesses and communities as the trusted alliance to support, advance and communicate potato sustainability.
VALUES
• Farmer-centric • Integrity
• Excellence • Knowledge driven
• Transparency
OPPORTUNITIES
to deepen your engagement with potato sustainability
Initially launched as the Potato Sustainability Initiative in 2009, PSA has evolved into a roundtable format so that we can bring all interested stakeholders to the table to develop a shared vision and make sustainable potato production the “norm”. PSA is committed to defining, benchmarking and advancing sustainability through engagement, collaboration and partnerships. If your interests align with those of PSA, we would like you to join us!
As a PSA member, you will have the opportunity to shape our agenda, network with farmers, companies and organizations leading the way in potato sustainability, and accelerate widespread adoption of sustainable agricultural practices in the United States and Canada.
GOVERANCE
PSA is governed by representatives from the following member categories:
- Grower Organizations
- Processors
- Fresh Packers
- Buyers
- Input Suppliers
- Environmental Non-Governmental Organizations
FARMERS
Utilize PSA survey tool to assess, benchmark, improve and communicate sustainability practices.
GROWER ORGANIZATIONS
Work with your members to advance and communicate potato sustainability.
BUSINESSES
Improve transparency, decision making and resilience along the supply chain in a manner that supports people, the planet and profits.
NGO’s
Engage with farmers and supply chain partners to drive the adoption of production and conservation practices that support lands, water and wildlife.
STRATEGIC APPROACH
Define what it takes to produce potatoes in a manner that enhances the environment and provides farm families with a rewarding lifestyle
Measure the uptake of sustainability practices across all of our growers thru a survey instrument and benchmark our current performance
Inspire others to join by focusing on shared outcome-based goals
Collaborate on impactful projects
Communicate our results with credibility using robust data
PRIMARY GOALS
Create a transparent and credible certification framework that benchmarks and advances potato sustainability
Coordinate priorities, identify gaps, and strengthen existing efforts at the state, provincial and national levels in the United States and Canada
Define a consistent message on potato sustainability
Improve awareness and engagement with farmers, supply chain partners and NGOs
Attract resources and scale impact through impactful partnerships and projects