Communications Toolkits
These materials are designed for flexibility. Use what you need, when you need it. We’ll continue to update this page with new tools throughout the year, so check back often.
Toolkits and Resources
2025 On-Farm Assessments Open Materials
Use these materials for the 2025 On-Farm Assessment period to recruit growers to participate and provide reminders about this important grower assessment.
- Link to 2025 On-Farm Assessment page: https://potatosustainability.org/on-farm-assessment/
- Press release (PDF)
- High-res images
- PSA logo file (PNG)
- Social media post files
- Suggested copy for social media posts (PDF)
- Social media post visuals (PNGs)
- 10.1 Social: 2025 On-farm Assessments Open Post
- 12.1 Social: 2025 On-farm Assessment Upcoming Deadline Post
Lake Winnipeg Basin (LWB) Project Materials
These materials are to help inform your followers and audiences about PSA’s collaborative partner projects. Feel free to use them as works for your company or organization.
- Link to webpage content: https://potatosustainability.org/lake-winnipeg-basin/
- Press release (PDF)
- Chad Berry headshot (JPG)
- PSA logo file (PNG)
- Social media posts
- Suggested copy for social media posts (PDF)
- Social media post visuals (PNGs)
2024 On-Farm Assessment Report Distribution Materials
Explore ready-to-use materials from the 2024 On-Farm Assessment Report to help share key findings, highlight grower participation, and showcase impacts in sustainable potato production.
- Toolkit how-to slides
- Press release how-to (PDF)
- Social media how-to (PDF)
- 2024 On-Farm Assessment Report (PDF)
- Media press release (PDF)
- Member press releases (Word and PDF)
- Image files (PNGs – Natalie Nesburg headshot, map figure, aggregate company list logos, overall grower performance figures, cover image of 2024 report)
- PSA logo file (PNG)
- Social media post files
- Suggested copy for 2024 OFA Report social posts (PDF)
- 8 social media post visuals (PNGs)
- 8.13 Social: 2024 OFA Report
- 8.15 Social: 2024 OFA Report – Map Post
- 8.18 Social: 2024 OFA Report – Macklin Quote Post
- 8.20 Social: 2024 OFA Report – PSA Program Quote Post
- 8.20 Social: 2024 OFA Report – Water Impact Scores Post
- 8.25 Social: 2024 OFA Report – Nemeth Quote Post
- 8.28 Social: 2024 OFA Report – Sustainability Matters Post
- 9.2 Social: 2024 OFA Report – Soil Health Impact Post
Social Media Posts
Access pre-made social media posts and graphics you can customize and share to highlight sustainability efforts.
- Upcoming international days – social media dates and suggested copy (PDF)
- October 13 Thanksgiving Post (Canada) (PNG)
- October 16 World Food Day Post (PNG)
- October 18 National Mashed Potato Day Post (US) (PNG)
- November 27 Thanksgiving Post (US) (PNG)
- December 5 World Soil Day Post (PNG)
- August 19: National Potato Day visual (PNG) and suggested copy (PDF)
Questions?
Need something specific or have a suggestion to add? Reach out to PSA communications lead, Courtney Rude Lamie at courtney@potatosustainability.org.
Together, we can amplify the message of sustainable potato production.
Stay connected with potato sustainability