Press Releases

The Potato Sustainability Alliance Announces Newest Member

By April 21, 2020 April 9th, 2021 No Comments

Press Release

April 20, 2020

The Potato Sustainability Alliance Announces Newest Member

Madison, WIYara North America, a market leader in crop nutrition, has joined the Potato Sustainability Alliance.  As a member of the Alliance, Yara will work with processors, packers, buyers, grower organizations, conservation groups, academia, and other stakeholders, representing over $100 billion in combined revenue, to drive ongoing improvements in potato sustainability in the United States and Canada.

Founded in 1905 and rooted in Norway, Yara is a global market leader in crop nutrition and offers a wide range of products with production, sales and services, research and support operations in the Americas, Europe, Africa and Asia.  “With a multitude of tools and services, Yara offers insights into crop nutrition and other aspects of potato production that will help to advance sustainability” says Markus Braaten, Market Development Manager of Yara North America.

“We are delighted to welcome Yara into the Potato Sustainability Alliance to better enable farmers to meet their crop nutrition needs in a sustainable manner,” said Laura Scandurra, Executive Director of the Potato Sustainability Alliance.  “Fostering collaboration across the value chain is an essential component of PSA.  By joining our organization and partnering with our members and potato farmers, Yara can help catalyze opportunities for ongoing improvements.”


Yara grows knowledge to responsibly feed the world and protect the planet. Supporting a vision of a world without hunger, Yara pursues a strategy of sustainable value growth, promoting climate-friendly and high-yielding crop nutrition solutions for the world’s farming community and food industry.

Yara’s ambition is to be the Crop Nutrition Company for the Future. The company is committed to creating value for customers, shareholders and society at large, as they work to develop a more sustainable food value chain. To achieve that ambition, Yara has taken the lead in developing digital farming tools for precision farming, and works closely with partners throughout the food value chain to improve the efficiency and sustainability of agriculture and food production.

Founded in 1905 to solve the emerging famine in Europe, Yara has established a unique position as the industry’s global crop nutrition company. With an integrated business model and a worldwide presence of around 16,000 employees and operations in over 60 countries, Yara has a proven track record of responsible and reliable returns. In 2019, Yara reported revenues of US $12.9 billion.


The Potato Sustainability Alliance is a platform for farmers, supply chain partners, industry organizations, non-governmental organizations, universities and advisors to work together to define, measure and advance potato sustainability in the United States and Canada.  Members of the Alliance, together with over 550 U.S. and Canadian farmers, are committed to identifying and acting on diverse opportunities throughout the value chain for ongoing improvement in potato production sustainability.

If your interests align with those of the Potato Sustainability Alliance, we would like you to join.  Contact us at for more information.